Jessica has been with Rodriguez Strategies since its founding and brings over a decade of experience in crafting successful advocacy campaigns. She leads the execution of the firm’s public affairs and government relations operations. She manages both short and long-term engagements and has traveled across the country as the hands-on team lead for clients. 

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Jessica has extensive knowledge of state and local politics. Her ability to navigate the intricacies of different levels of government enables her to communicate complex policies and activate stakeholders. She has spearheaded numerous efforts to influence legislation through strategic coalition building, community outreach and advocacy.

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As SVP, Jessica maintains a leadership role with all of the firm’s engagements and works closely with staff to execute campaign-specific plans. Seamlessly weaving together strategy, research, coalition building and earned media, she manages client relationships while ensuring tasks remain on schedule and team members are coordinated in achieving client goals.

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Jessica oversees all of the American Beverage Association’s organizing efforts in California and has designed multiple advocacy campaigns to influence municipal and statewide legislation, successfully defeating burdensome regulations and taxes year after year. She has created various coalitions comprised of grassroots advocates and opinion leaders as well as partnerships with over two-dozen trade associations and business groups in the state. She works with these coalition partners to identify candidates to participate in media efforts across platforms, from radio to digital and print – both paid and earned – and facilitate communications from coalition members to policymakers.

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Jessica also directs all government relations efforts and outreach in Southern California for the California Grocers Association, which includes local issue monitoring, analysis and strategy. As part of her work with CGA, Jessica designed a program to track public meeting agendas for all of California’s 58 counties as well as cities with populations over 25,000, totaling more than 200. The tracking program includes daily monitoring of social media and local news outlets throughout the state and has since been adopted for use by the firm’s other clients.

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In the last several years Jessica developed a portfolio of development and land-use clients, spearheading community outreach and securing local support for residential and commercial developments in Southern California. She is known for her ability to quickly activate stakeholders for letters, phone calls and meetings around policy initiatives. Short-term engagements led by Jessica include initiatives pertaining to health care, energy and environmental policies.

 Jessica’s accomplishments include managing the voter contact program of a successful statewide ballot measure for a Fortune 10 company. She also designed a multi-year organizing effort for the Los Angeles Central City Association, building a coalition of 1,100+ businesses, dozens of Business Improvement Districts, neighborhood councils and local business groups.

Jessica is an active member of local and statewide organizations. She serves on the Board of Directors of the Valley Industry and Commerce Association (VICA) and actively participates in committee meetings and events for the Los Angeles Area Chamber of Commerce, Los Angeles County Business Federation and Central City Association.

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 Jessica graduated Magna Cum Laude from The George Washington University with dual degrees in Political Science and Sociology. She lives with her husband Phil in Manhattan Beach.