PUBLIC AFFAIRS
Our meticulous ear-to-the-ground issue tracking gives our clients the opportunity to strategize at the inception of the policymaking process. We develop messaging and communication materials, build thoughtful coalitions to leverage the support of community members, and engage stakeholders to compound our clients’ political influence. We mobilize these allies to influence decision-makers and organize individuals, organizations, and businesses to advocate for or against an issue.
We specialize in:
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Issue monitoring and public meeting agenda tracking
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Issue advocacy
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Reputation building
COALITION BUILDING
Rodriguez Strategies excels at identifying, engaging, and activating diverse stakeholders to influence decisionmakers and the court of public opinion around policy matters. We divide our coalition-building into two buckets:
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Opinion leaders, known as “grasstops”
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Grassroots
CAMPAIGN STRATEGY AND MANAGEMENT
Rodriguez Strategies is a one-stop-shop to dissect public policy challenges and place them within the broader political context. Our approach workshops potential paths forward and utilizes our research arm, Rodriguez Gudelunas, to test the legal and public viability for a successful campaign. Our team maps a tailored plan, performance metrics, and timeline, and then adjusts strategic and tactical considerations as necessary over the course of the campaign.
RESEARCH AND DATA ANALYSIS
The growing demand for data-based solutions to public policy challenges is clear. Organizations are now looking for the kind of data that was formerly reserved for candidate campaigns. With that in mind, Matt Rodriguez and Will Gudelunas partnered in 2019 to launch a higher-level of service that avoids the costly delays associated with disjointed public affairs campaigns and too many consultant entities bogging down the process.
Rodriguez and Gudelunas utilize an innovative approach allowing for campaign development and execution to take place in tandem with qualitative and quantitative input. Research and strategic refinement form the backbone of the team’s approach - a process from the inception of an idea through its completion.
Our unique method recognizes that while you know your business best, the public policy arena acutely affects your operations. We have the experience and tools to determine the optimal path forward to best address industry challenges. We help your team think through data-driven solutions, including legislation, ballot-measures or other brand reputation management to turn complicated public policy challenges into opportunities. We then test those options and deliver plans to best position your business to thrive.