Alex Verdin is an Associate at Rodriguez Strategies.
Alex spearheads Latino and Spanish-language outreach for the firm’s clients.
Alex brings a passion for community organizing to his role at Rodriguez Strategies. He enjoys building relationships at the grassroots level and excels at activating community members to participate in local public policy initiatives. Alex’s work has taken him up and down the state, including engagements in San Francisco, Oakland, San Diego, Santa Barbara, Monterey, the Inland Empire and Los Angeles.
Alex first learned the fundamentals of business management and the intricacies of how local policies impact various communities while working for his family’s small business. He leveraged those skills as a volunteer with Organizing for Action in Las Vegas where he mobilized supporters for the Affordable Care Act. He continued honing his grassroots talent as a field team lead for Democratic candidates in competitive races during the 2014 election cycle.
Most recently, Alex served as Deputy Field Director for Jimmy Gomez’s 2017 Congressional campaign, helping to advance him to a first-place finish in the primary.
A native of Las Vegas, Alex now lives in East Los Angeles and is currently pursuing his bachelor’s degree in political science.